The Hot Sale 2026: Mexico's Biggest Online Shopping Event Starts May 25

Hot Sale 2026: Nine Days of Online Deals

Mexico's biggest online shopping event is almost here, and if you live in Puerto Morelos, there are some real opportunities worth paying attention to, especially when it comes to travel.

What Is Hot Sale?

Hot Sale is basically Mexico’s version of Black Friday, but focused mainly on online shopping rather than in-store doorbuster sales.

Now in its 13th edition, Hot Sale is organized by the Asociación Mexicana de Venta Online (AMVO) and has become the largest online sales campaign in Mexico, drawing massive participation in past editions.

Hot Sale 2026 will run from May 25 through June 2, a nine-day period when participating brands offer exclusive promotions for online purchases.

For places like Puerto Morelos, Hot Sale can actually be pretty useful for: domestic flights, Cancun hotel deals, bus tickets (ADO, etc.), electronics, home appliances, and travel gear.

Who Is Participating

More than 700 brands in total are expected, per AMVO announcements.

Among the confirmed participating companies are Sanborns, Claro Shop, Sears, Dyson, Elektra, Liverpool, Nike, Palacio de Hierro, Samsung, Shein, The Home Depot, among others. 

Also Amazon Mexico, Mercado Libre, and Walmart Mexico will participate heavily and have big discounts and deals.

The Travel Angle, and Why It Matters Here

This is where it gets interesting for those of us living on the Caribbean coast.

Travel is one of the biggest categories in Hot Sale every year, with potential deals on flights, packages, and bus services to destinations like Cancún and Mérida.

Hot Sale is the best time of the year for deals on domestic flights, hotel deals, and ADO bus tickets. 

Shop Smarter, Not Faster

The nine days can feel exciting, but they can also be a trap if you are not careful.

PROFECO recommends that consumers verify that websites have an HTTPS security certificate and compare prices weeks before the event starts.

Also PROFECO recommends comparing prices on at least five sites before buying to ensure deals are genuine.

One More Thing

Look for direct discounts, interest-free installment plans, bank promotions, and bundled deals, especially on electronics and travel.

Hot Sale runs May 25 through June 2. The official site is hotsale.com.mx, and you can also check AMVO and PROFECO to verify that any store you buy from is legitimate.